Join the Conversation
At Fusion Hill, we know how important first impressions can be. So when we were approached to create a lead generation program for a new healthcare service, we dove right in. To ensure a successful launch, we designed an intriguing promotional mailer targeted at key decision-makers. Because seriously, who doesn’t love a free gift?
This month we partnered with a major food company to help understand the whole grain consumer – what influences their purchase decisions and what the term “whole grain” mean to them. After gaining insight from in-home ethnographies, shop-a-longs and focus groups, there’s apparently a lot to be said for having a taste for the unrefined.
There we were – plugging away on a rainy Wednesday – when BLAMO! Tornado sirens began blaring and we were rushed downstairs to our safety. But what do we grab first? Our laptops of course. Tornados might be a force to reckon with, but they have little effect on looming deadlines. Thankfully, we came out unscathed AND on schedule. What a whirlwind!
WBE1802360 WOSB181678
