Fusion Hill has been out in the field talking to consumers about our health and beauty client’s new product packaging concepts. In Chicago and New York, consumers used prototypes for a week and then brought them in for our focus groups to discuss their overall experience and critiques. Although many immediately believed it to be a great on-the-go package design, most discussed other ways to integrate it into their everyday life, and the world of opportunities the packaging presents to their health and beauty products—and beyond! How can you make your products better for on the go? Are there ways your current on-the-go packaging could make your everyday life better and more convenient as well?
March 23, 2012 | Research
In preparation for the 2014 Health Care Law Reform, Fusion Hill has been conducting research to better understand who it will impact and how. For a start, the reform will increase who can be covered by Medicaid – which will expand the offering to 16 million more people int the US. In order for the reform to be impactful, insurance providers are seeking to understand who the newly eligible prospective member is, what they want and need from their health care, what their relationship has been to health care in the past and what role their new coverage will have in their lives? Ultimately: how can Medicaid best serve and engage this new group? Our job is a big one to say the least. We’re out seeking these answers and talking directly to potential members who are helping us all understand what they believe the future holds for them.
March 21, 2012 | Research
