MEMBERS Development Company (MDC), hired Fusion Hill to create a new brand personality and image system. A think-tank organization for credit unions nationwide, MDC was looking for a way to communicate how they bring value through collaboration, enhance profitability and drive business in a wavering financial marketplace.
Working with the board of directors, we tied in member and prospect research to formulate key differentiators and messages. We then brought these to life through several creative concepts, ultimately narrowing it down to one winning brand system.
New materials include a private placement memorandum, capabilities brochure, stationery system, website and a lead generation campaign to drive membership.