Objective
The gals at Hollywood Fashion Tape aligned forces with Fusion Hill to create a value brand of wardrobe solution products for women shopping in major discounters.

Methodology:
Fusion Hill created Secrets® from Hollywood Fashion Tape and extended the new look and feel to the entire line of packaging – from fashion tape to bra strap extenders.

Outcome
HFT received a positive response after presenting the line to its first buyer and rolled out product to stores nationwide.