Objective:
ProMedTek is a start-up technology firm that has established a line of devices and therapies for the skin health market. They looked to Fusion Hill to help create a name, nomenclature, packaging and support materials for an RF system specifically for in-home wound care therapy.

Methodology:
Fusion Hill conducted a session with key stakeholders to gain insights around the competitive market, target audiences and their needs, the functionality of the system, and the desired perceptions, positioning and personality.

Based on the feedback, Fusion Hill recommended a brand strategy and architecture that would build equity for the parent brand, ProMedTek, and its ongoing products while launching the new RF system. A nomenclature was created for the overall system, which included a device and disposable treatment pads.

Outcome:
The following phases were conducted:
• Brand and architecture strategy
• Naming (for system and components)
• Logo design
• Package design
• Device labeling design
• Collateral design