Objective:
Vera Bradley engaged Fusion Hill to design a packaging system for their online and retail gift program. The packaging was to reflect the brand with an upscale, fun approach that would delight consumers and showcase each product.

Methodology:
Fusion Hill leveraged consumer insights to capture the essence of the ideal Vera Bradley gift packaging experience. An audit was also conducted to determine best-in-class components.

Outcome:
Components of the gift program were developed for the launch of the Vera Bradley e-commerce site in spring 2006. Materials included:
• Custom gift boxes
• Custom-dyed ribbon and tissue
• Gift card enclosures
• Receipt folio and form
• Guidelines for fulfillment