Objective:
One of the world’s largest beauty brands hired Fusion Hill to uncover unfulfilled consumer needs and to develop innovative products for their anti-aging skincare product line.

Methodology:
We conducted a total of 52 in-home ethnographies in the United States, Brazil and Russia. The markets in the study included: Houston, Los Angeles, Chicago, Recife, Saõ Paulo, St. Petersburg and Moscow.

Ethnographies:
All participants completed extensive pre work. Each in-home ethnography involved the following components:
• Journaling
• One-page emotes
• In-depth two-hour discussion
• Collages
• Flip camera documentation
• Occasion observation
• Bathroom tour
• Artifact and context analysis

Consumer Co-Creation:
We identified 18 key opportunity areas through the research for future product development. We then conducted extensive co-creation sessions with consumers to inspire 30 new product concepts against these opportunities

Concepting Sessions:
We then led two extensive ideation sessions with our clients to further build on all potential concepts and inspirations. The result was ten fully-written product concepts complete with packaging renderings.

Outcome:
Our client conducted quantitative testing with consumers to determine which concepts to pursue. Of the multiple concepts tested (originating from various areas) nine of the top 10 concepts were created by Fusion Hill. These products are now being developed and will launch around the world as early as October 2011.