Objective:
General Mills partnered with Fusion Hill to uncover consumer insights around the concept of indulgence in order to develop new products, packaging and go-to market strategies.

Methodology:
We conducted ethnographies with 24 women and guided trend trips in three markets: Los Angeles, Miami and New York. We then facilitated a synthesis session with the Pillsbury team to generate insights, potential targets, occasions and an opportunity map. Our co-creation sessions followed with creative and articulate consumers to create concepts that fit our target’s needs.

Outcome:
Pillsbury Sweet Moments:
• Chocolate Swirl Brownies
• Caramel Pecan Crumble