Objective:
MEMBERS Development Company (MDC), hired Fusion Hill to create a new brand personality and image system. A think-tank organization for credit unions nationwide, MDC was looking for a way to communicate how they could bring value through collaboration to enhance profitability and drive business in a wavering financial marketplace.

Methodology:
Working with the board of directors, we tied in recent member and prospect research to formulate key differentiators and messages. We then brought these to life through several creative concepts, ultimately narrowing it down to one home-run brand system.

Outcome:
We rolled out the new system to members and prospective credit unions in November 2010 through a series of materials:
• Private placement memorandum
• Capabilities brochure
• Stationery system
• Presentation templates
• Website