Our research team just completed a large project that involved flying around the U.S. to create a profile of how avid travelers and restaurant-goers view their relationship with dining out, vacation, and food. We dined with participants at their favorite restaurants and toured their neighborhoods to better understand the food and places they love. In the process, we learned about their appreciation for ‘authentic’ foods, the value they place on spending quality time with friends and family, and their excitement for trying anything new. For them, it’s all about the experience—and they would love to have more tools to help them find, organize, and enjoy their time dining and traveling. What sources or tools do you seek to maximize your time and experience with the things you love?

In 2011 we met the wonderful staff and and board of directors of Genesis II for Families. They were in the process of refining their vision and values and were seeking a partner to help them evolve and strengthen their brand.

Since 1976, this visionary group has given Twin Cities families a path for a “second genesis”, or new beginning. A comprehensive array of strengthening programs helps their clients overcome the many challenges faced in being a whole, healthy family.

We viewed this pro bono partnership as an opportunity to give Genesis II their own fresh start. A new name, tagline, identity and branded touchpoints was just what they needed to grow. Vibrant colors, uplifting imagery and engaging headlines capture the essence of the organization. And growing and blossoming they are.

We’re honored to be receiving the “Community Partner of the Year” award at the FamilyWise Spring Benefit on May 2, 2013. For us, the donation of our team’s time and talent was a chance to give back and make a positive impact on the community we live in and benefit from. We hope you will check out our case study section to view the work, and then visit FamilyWiseServices.org to learn more about this award-winning non-profit.