It’s official! Our non-profit partner, Genesis II for Families, is now FamilyWise. As this terrific organization grows, they now have a vibrant brand that will blossom with them.
Our research team recently returned from several weeks in the Southwestern states, interviewing caregivers, care receivers and professional nursing assistants. We’re working to uncover what it means to keep care in the home (and out of institutions) as well as answer pertinent questions about the persona of the Caregiver: who is she/he and what hurdles are in store for someone who takes on the care of a parent or child with health issues? With an ever-increasing number of aging Boomers, the future state of healthcare will rely heavily on those who are willing to make personal sacrifices in order to give care to loved-ones.
Fusion Hill has been out in the field talking to consumers about our health and beauty client’s new product packaging concepts. In Chicago and New York, consumers used prototypes for a week and then brought them in for our focus groups to discuss their overall experience and critiques. Although many immediately believed it to be a great on-the-go package design, most discussed other ways to integrate it into their everyday life, and the world of opportunities the packaging presents to their health and beauty products—and beyond! How can you make your products better for on the go? Are there ways your current on-the-go packaging could make your everyday life better and more convenient as well?