Dining, Travel, & Life
Our research team just completed a large project that involved flying around the U.S. to create a profile of how avid travelers and restaurant-goers view their relationship with dining out, vacation, and food. We dined with participants at their favorite restaurants and toured their neighborhoods to better understand the food and places they love. In the process, we learned about their appreciation for ‘authentic’ foods, the value they place on spending quality time with friends and family, and their excitement for trying anything new. For them, it’s all about the experience—and they would love to have more tools to help them find, organize, and enjoy their time dining and traveling. What sources or tools do you seek to maximize your time and experience with the things you love?