When it’s time to answer questions about how to maintain and increase market share, you won’t find us sitting behind our desks. We listen to your questions and develop some of our own. Then we head into the field to immerse ourselves in your customers’ experience. We talk with them about how and why they buy certain products or services, and we observe their purchasing habits to see how they make decisions. Rooted in ethnographic methods, our outcome-focused approach to research allows us answer the “so what”, and solve clients’ specific business challenges.
We realize no two situations are the same, so we customize our approach using unique and engaging methods. We go where your business happens, both domestically and internationally.
Our research deliverables include:
• Customer profiles
• Customer decision-making models
• Competitive landscape
• Data for positioning, marketing plans, etc.
• Product innovation
• Product and creative concept testing