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Try designing a logo or doing ethnographic research while in downward dog. Good thing we didn’t! This month the Fusion Hill team took some time out and got our yoga on. Our minds were energized and muscles we didn’t know existed were stretched. Namaste.
We’re up to our elbows in antioxidants! Fusion Hill just created a new look for the Diabetes Care and Education dietetic practice group of the ADA. Full of mouth watering photography, the new design is a fresh face promoting a healthy approach to living.
It’s the busy season for research at Fusion Hill! Our team has been jet setting from East to West Coast researching everything from Consumer Goods to Financial Services. We are also becoming experts on travel pillows … Hmmm, research opportunity?
June 28th marked the one year anniversary of Umber Studios, an art space created by Fusion Hill designer Jessica Womack. Umber Studios was noted by local press as “a gigantic heart exposed on a crisply pressed shirt sleeve.” With commission-free shows for artists, Umber operates with the sole intention of supporting art and the artists that create.
Fusion Hill has partnered with a major food company to help understand the core consumer of a recently launched Chinese dinner kit. This research immersed the team in the consumer purchase experience, the eating occasion and in the unique Chinese food category.
With the help of Fusion Hill and a little elbow grease, Anchor Wall Systems, Inc. rolls out it’s new identity and brand system. We couldn’t be more proud and are excited to watch their new brand system roll out across the globe.
Helvetica is a full-length feature documentary about the font ubiquitous in today’s communications. It’s the sort of film that gets us excited here at Fusion Hill. We watched it projected on our 60′ x 20′ wall over a sushi lunch and the ratings are … a unanimous thumbs up!
We’re up to something big here that we’re all very excited about … Let’s just say it involves some ink and limitless imaginations. More details to be unfolded soon, stay tuned …
ButterBurger anyone? Or how about a Concrete Mixer? We spent two weeks secret shopping, doing guest intercepts, focus groups and in-restaurant ethnographies for Culver’s, the Wisconsin-based restaurant. The research cumulated with our team’s full immersion into the experience. Mmm mmm, good.
We welcomed Spring with our annual Fusion Hill Women’s Networking Event hosted at the Woman’s Club of Minneapolis. It was a great turn out and everyone enjoyed the fabulous spa services. Contact us if you’d like to join us at the next one!
Fusion Hill partnered with Medtronic’s team of Product Engineers, Designers and Marketers to help create the next generation of InterStim® Therapy. This was an exciting collaboration of minds combining qualitative research and design.
Minneapolis, meet an old friend with a new outlook on the healthcare experience. Fusion Hill created all new materials for the WestHealth launch of their new brand – it’s just what the doctor ordered.
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