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This month our research and design team was in the field with Mom. She spent time showing us how she keeps everyone organized, shuttles the kids around, and takes care of the home: cleaning, decorating, shopping, cooking, and more. And that was just the start of her to-do list. Our research recommendation: Call your mom and say “thanks”!
This month we teamed up with a client who has products at Walmart to better understand the SOHO (Small Office, Home Office) consumer. Gathering insights around purchasing behavior and primary influencers, we are on track to file this project away under “success”.
Some of our most recent creative work just made its way across the pond to London, England. Working off existing “Americanized” copy – but making sure to replace words like “vacation” and “apartment” with “holiday” and “flat” – we wrapped up the project feeling very British indeed. Now please excuse us for some takeaway of bangers and mash. Tally-Ho!
At Fusion Hill, we find inspiration in our surroundings. So when Anchor Block asked us to name their new technology for landscaping products, we couldn’t think of a better place to ponder than the Minnesota Landscape Arboretum. Surrounded by lovely sights and smells, we gathered our thoughts, cultivated ideas and kicked off the project with a bloom.
This month our creative team developed a new look and feel for the healthcare payment solutions division of leading financial company. Employing simple and iconic photography, the new look visually communicates the company’s streamlined processes as well as its fresh approach on healthcare payment solutions.
Minneapolis in May is lovely indeed, but several of our Fusion Hillers just couldn’t pass up the chance to visit Central and South America this month. Whether relaxing on a remote island off the coast of Brazil or hiking to the peak of a volcano in Costa Rica, all returned safe and sound with new inspiration and amazing stories to share.
What prompts a consumer to switch to the diet variety of his or her favorite soda? How can advertising be leveraged to gain new patrons AND retain current ones? We went looking for these and other insights in a recent project for a well-known beverage company. Our findings? They’re closer to home than you might imagine…
Fusion Hill recently teamed up with a world-renowned medical device company to design an exciting ad campaign for an upcoming product launch. Utilizing their existing brand elements combined with new theme-specific imagery, we developed a campaign that is sure to stir up excitement.
Donned in our finest woolen blends, ladies hats and gloves, we joined our fellow mates for the April Showers edition of the Minneapolis Bicycle Tweed Ride. Commencing at tea time with a gathering at Minnehaha Falls Park, awards were given for dapperest gent and most fetching lady. T’was a most glorious time indeed.
This month, the Fusion Hill principles gave a presentation on the power of ethnographic research at the 2010 Marketing Forum in Miami Florida. “The Consumer Engineer: Using ethnographic research and creative to drive disruptive product innovation” demonstrated how we design, field and analyze studies that illuminate new and groundbreaking insights.
The Fusion Hill principals just returned home from three weeks of business travel in China. During their visit they we able to get out and experience the culture, contemplate ancient spaces and enjoy “hot pot”, one of Szechuan’s spiciest cuisines.
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usion Hill recently teamed up with a major healthcare company to help them understand a rising trend in non-emergent Urgent Care and Emergency Room visits. We conducted phone interviews with consumers to find out why they choose the ER and what tactics could be used to encourage them to change their future behavior.
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