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Big on BRIC.

Recently back from Brazil and India, the Fusion Hill research team is adding insights to our knowledge file on the BRIC countries (Brazil, Russia, India, China). More and more Fusion Hill clients are seeing the value in expanding their research studies to include these growing markets that represent an up-and-coming booming middle class. The BRIC countries represent a staggering number of people (over 40 percent of the world’s total population), which means millions more consumers who are eager and ready for new product experiences.

| Research

What’s Cracking?

In a recent study on the benefits of chiropractic care for the treatment of back pain, Fusion Hill uncovered some of the common fears that patients have when considering “getting cracked.” Focus group participants who have not yet sought out care from a chiropractor shared that they are skeptical of the benefits of chiropractic, worried they will have to attend never-ending chiropractic appointments, and fearful of the truth about what that “cracking” sound means.

That cracking is more appropriately know as an adjustment in the chiropractic world, and there are actually multiple ways to conduct this treatment without an actual cracking noise. Focus group participants who were strong believers in chiropractic shared that, in addition to traditional hand adjustments, their chiropractors utilized activators (small, handheld devices that help pinpoint and stimulate certain muscles), cold and hot techniques, applied kinesiology and much more. Believers confirmed that the only thing to fear with chiropractic care is fear itself.

| Research

Week-Long Road Warriors.

Two of our most adventurous bike enthusiasts are on the road this week. They are trekking across Iowa on the oldest, largest and longest bicycle touring event in the world – The RAGBRAI. We’re tracking their progress on Twitter and Facebook. Watch for photos from the road.

| Culture

A More Creative Pour.

Our three Fusion Chill Summer Ales are ready for enjoyment. Brewed and bottled with love over the last two months, and labeled with their own winning designs, we are excited to serve each one at our summer patio party tonight.

| Culture

International Shoppers.

This month we’ve got teams in the U.S., India and Brazil. We’re conducting in-home interviews and shop-alongs to better understand how consumers use and would like to use their food packaging. And in our free time, we’re doing a little sight-seeing and shopping of our own. See more photos on Facebook.

| Research

What’s Brewing.

This month’s Fusion Hill fun day was about stirring the pot. We’re brewing up “Fusion Chill” Summer Ale – a delicious honey weizen that will debut this summer at our patio party. Follow us on Twitter for the details of the label design!

| Research

“I’ve delivered about 10,000 babies.”

In a recent research inquiry on infertility, Fusion Hill asked doctors what the most important components to achieving a successful pregnancy and birth were. OB/GYNs in our study agreed that the number one factor in working through successful infertility cases is “the relationship”. In order to best connect with and direct patients, doctors need to assess the personality profile of the patient (and the patient’s partner). Is she particularly emotional and in need of more hand holding than another woman who prioritizes scientific data over bedside manner? Is she willing to travel long distances to see an infertility specialist? Is she truly serious about the emotional and financial commitment required to have a successful pregnancy and birth? Answers to these questions help doctors determine the treatment course for each of their infertility patients – one that’s right for her and will ultimately, “deliver”.

| Research

Using Ethnographic Research to Drive Innovation.

Fusion Hill is attending The Marketing Forum in Miami, FL. Principal, Kerry Sarnoski, will present on the topic of ethnographic research and how to leverage it to drive new and disruptive product innovation.

| Research

Who has it figured out – dentists or doctors?

According to our research participants, dentists have figured out how to provide a pretty darn good consumer experience. Reminder calls, massage chairs in the waiting room and even incentives for positive behavior change. (And mind you, no one likes to go to the dentist.) Many are following a model that’s more like a beauty salon. So why haven’t doctors caught on? After all, patients are consumers, right? We have a choice of where to go and who to see. And a trip to the clinic can be a lot more cha-ching than a hair cut and color.

| Research

Earth Day ArtScraps Donation.

In celebration of Earth Day, we are donating our gently used office supplies to ArtScraps, a non-profit creative re-use store in Saint Paul. ArtScraps accepts a wide variety of material donations from individuals, stores and corporations, encouraging the re-use of materials to create unique and fun art projects for children of all ages.

See what materials you can donate at http://artstart.org/donation.html

Happy Earth Day!

| Research

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612 638 5000


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