A group of 54 million people, the Hispanic population in the United States is roughly 17% – and growing. Hispanics have been in the States since the 16th century, but it hasn’t been until the last few decades that millions have immigrated – bringing a whole new meaning to the term melting pot.
Hispanics in the U.S. are not walking a straight line toward “American-ness” but instead are creating a new bicultural identity – one that incorporates both their Latino background and American culture. Expected to reach 117 million people by 2060, Hispanics are becoming one of the largest and most influential population groups in the United States – impacting all sectors of business.
Learn more by requesting our trend report on “Hispanics in America.” Also, newly released reports include “The Elderly in America” and “American Tweens/Teens.”