In the hospitality business, it’s all about bookings. Properties are constantly enhancing their advertising to capture potential travelers’ attention. And in market, they are looking for ways to keep front line employees inspired and driving sales.
Our client, an international brand with over 1,300 hotels around the world, had a proprietary sales and marketing tool that needed reinvestment in order to deliver value. Research with franchisees told us that whether new to the role or a seasoned salesperson, users sought a tool that would let them learn at their own pace in a fun and intuitive manner. Starting with over 100 pages of content, our team re-engineered the overall site framework and designed a new interface that featured an engaging game-like pathway – from sales training 101 to closing the deal.
Launching in June, the site has had more hits than ever before, proving that the “learning-is-fun” cliché holds true – at least for this motivated group.
July 16, 2015 | Creative