Faces of Fashion.
In June Fusion Hill’s team travelled to Seoul, South Korea to research age-fighting injectable toxins and fillers. It’s top in the globe for plastic surgery and of course has a thriving pop culture, so we had a thing or two to learn in addition to our research: First, Psy is completely gigantic. Still. Second, the “Gangnam Style” video girl’s look is everywhere on the street. But not in women’s fashion.
It’s on their faces.
Many young Seoul women are receiving facial injections, not for rejuvenation — but as a way to change their looks to resemble the girl from the famous vid. A Korean woman explained, “We call it Gangnam style. It’s a big trend.”
If changing your face were considered normal in our culture, would you do it? Tempted?
June 28, 2013 | Research