Join the Conversation


A New Target for Marketers.

They’re digitally oriented, diverse, independent, often overweight, and medicated. Teens, ages 13-18, and tweens, ages 8-12, are becoming more financially influential and technologically savvy, making them major targets for marketers.

Teens and tweens are unlike any other population group – unburdened by financial responsibilities like mortgage payments, student loans or bills. Teenage finances, whether they come from parents or a job, are mostly disposable and freely spent. Catering to this group, many companies have started to take advantage of increased internet access and are coming out with adolescent-targeted lines of clothing, accessories, cosmetics, toys and even foods. They’re using digital intelligence for messaging and to spread awareness.

“Today, the 11-year-old is an authority on this digital revolution, which is changing business, commerce, government, entertainment — every institution in society,” Don Tapscott, a leading digital and innovation writer, said in one of his books. Technology isn’t just around them — it consumes them. They use it at school, to get news, to shop, and even to make friends. With roughly 95% of teens actively online, this group is dominated by the digital landscape, and marketers better follow suit.

To view the whole trend report on teens & tweens, please email

| Research

Get In Touch

1414 Marshall Street NE
Minneapolis, MN 55413
612 638 5000


If you share our passion for integrated problem solving and developing remarkable creative solutions, we’d love to hear from you. Visit our careers page to view openings.


WBE1802360 WOSB181678

Fusion Hill

Privacy Policy


Sign up for our newsletter or follow us on social media: