Fusion Hill has been out in the field talking to consumers about our health and beauty client’s new product packaging concepts. In Chicago and New York, consumers used prototypes for a week and then brought them in for our focus groups to discuss their overall experience and critiques. Although many immediately believed it to be a great on-the-go package design, most discussed other ways to integrate it into their everyday life, and the world of opportunities the packaging presents to their health and beauty products—and beyond! How can you make your products better for on the go? Are there ways your current on-the-go packaging could make your everyday life better and more convenient as well?
March 23, 2012 | Research