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Fusion Hill’s Research Strategy team is in the thick of interviews about why a person chooses the kind of financial provider they do. We’re talking specifically to credit union stakeholders to get a picture of what an average person wants in a credit union, and how brand identity can reflect those wishes. What do you love or hate about your bank or credit union?
Our summertime Beer Party last night was a sun-soaked, margarita-splashed, life size Jenga-crashing, taco-trucking, big time beer blast. Fusion Hill research and design staff joined up with fantastic clients and friends to celebrate another year of business, right in our own front yard. We can’t wait to do it again next year! (It will be our 10th anniversary, so we plan to make a very big deal of it.)
A diagnosis of Diabetes—either Type 1 or Type 2, is an emotionally charged one—in particular for families of children receiving the diagnosis. Fusion Hill’s research team has recently wrapped up a project exploring the lives of families who are still dealing with the news.
We learned a great deal about what shapes the family experience of dealing with a child’s Diabetes diagnosis, as well as the particulars of adapting to life with this increasingly common disease. Do you know anyone with Diabetes? Have you found yourself curious about how their family manages it?
They’re smart. Talented. Often hilarious. Just how we like ‘em.
And while they work here, they get relevant experience researching, designing, traveling and being important parts of the Fusion Hill team. (Ok, they do a little grunt stuff too, but we all pitch in around here. It’s part of what makes it a great place to work.)
Want to join us? We’re always looking to hire and foster top talent in research strategy and design. If interested, email your resume and a cover letter to info@fusionhill.com.
In June Fusion Hill’s team travelled to Seoul, South Korea to research age-fighting injectable toxins and fillers. It’s top in the globe for plastic surgery and of course has a thriving pop culture, so we had a thing or two to learn in addition to our research: First, Psy is completely gigantic. Still. Second, the “Gangnam Style” video girl’s look is everywhere on the street. But not in women’s fashion.
It’s on their faces.
Many young Seoul women are receiving facial injections, not for rejuvenation — but as a way to change their looks to resemble the girl from the famous vid. A Korean woman explained, “We call it Gangnam style. It’s a big trend.”
If changing your face were considered normal in our culture, would you do it? Tempted?
For the third year in a row, the women of Fusion Hill have brewed their own beer for the annual summer party. This time, the event will be held at our offices, complete with a taco truck! To pair with the tasty treats, we will be serving, along with other refreshing beverages, two beers: a light and spritzy summer Kolsch ale and a delicious whiskey barrel-aged Belgian dubbel homebrewed with love. Check out our Facebook page for more details about and photos of the process. Cheers!
Smoother, firmer, brighter skin – we all want it. So what’s in our arsenal to stop the effects of aging? Fusion Hill is on a global hunt to find out how different cultures combat those woe-some wrinkles and what measures they are willing to take to banish them. From São Paulo, Brazil to Seoul, South Korea, aging knows no boundaries. Do you know yours?
Our research team just completed a large project that involved flying around the U.S. to create a profile of how avid travelers and restaurant-goers view their relationship with dining out, vacation, and food. We dined with participants at their favorite restaurants and toured their neighborhoods to better understand the food and places they love. In the process, we learned about their appreciation for ‘authentic’ foods, the value they place on spending quality time with friends and family, and their excitement for trying anything new. For them, it’s all about the experience—and they would love to have more tools to help them find, organize, and enjoy their time dining and traveling. What sources or tools do you seek to maximize your time and experience with the things you love?
In 2011 we met the wonderful staff and and board of directors of Genesis II for Families. They were in the process of refining their vision and values and were seeking a partner to help them evolve and strengthen their brand.
Since 1976, this visionary group has given Twin Cities families a path for a “second genesis”, or new beginning. A comprehensive array of strengthening programs helps their clients overcome the many challenges faced in being a whole, healthy family.
We viewed this pro bono partnership as an opportunity to give Genesis II their own fresh start. A new name, tagline, identity and branded touchpoints was just what they needed to grow. Vibrant colors, uplifting imagery and engaging headlines capture the essence of the organization. And growing and blossoming they are.
We’re honored to be receiving the “Community Partner of the Year” award at the FamilyWise Spring Benefit on May 2, 2013. For us, the donation of our team’s time and talent was a chance to give back and make a positive impact on the community we live in and benefit from. We hope you will check out our case study section to view the work, and then visit FamilyWiseServices.org to learn more about this award-winning non-profit.
Thanks to everyone who joined us for Happy Hour at The Woman’s Club of Minneapolis. It was a great crowd on a beautiful night. Now, save the date for our big summer event: July 25th for beer and tacos!
Our research team was lucky enough to return to sunny Brazil for a week of research on men’s fragrance products. We spoke with men in both the North and South about how and why they use fragrance, where they prefer to purchase products, and the way their fragrance makes them feel. All men expressed that these products hold a key position in their daily routine and are a vital part of their identity. These findings pair well with our global research on women’s fragrance in 2010, and allow us to gain further insight into the emotional power of fragrance and the category. Exploring different fragrances is an important part of growing up in Brazil, and finding one’s signature scent is part of discovering oneself. What does your fragrance say about you?
You might have seen our recent tweets that we’ve been co-creating with consumers and concepting around weeknight dinner meals. For the past few months we have been researching what consumers like to make for dinner, what kind of issues they have, and most importantly, how these issues can be solved. While dinner is the most important meal of the day because it is shared with others in a sacred dinnertime check-in ritual, it has its fair share of preparation problems. That’s where we come in – here we come to save dinner! What are your dinnertime woes?
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