We’ve been speaking with young adults who are about to embark on their next great adventure: going to (or back to) college. We talked and shopped with students and their parents to uncover how their dream dorm room or college apartment looks, functions, and feels. They showed us and talked about what they are looking for in the items on their shopping lists: bedding, dinnerware, lighting, rugs, and maybe even a futon. Students discussed the importance of their room as a site of self-expression: a place that is focused and compartmentalized but still provides relaxation and comfort.
July 30, 2012 | Research