Funding Life.
Starting out the New Year, we have been focusing on financial products here at Fusion Hill. Through one-on-one interviews in the Windy City and phone conversations across the country, we are learning about consumers’ experience with home equity loans and lines of credit. By using these products, our participants are getting the help they need to fund life expenses: everything from kitchen remodels, to consolidating debt, to family vacations. We are finding out more about the often confusing and frustrating process these consumers go through, from choosing a lender and a product to gaining approval. What can a banking institution do to better help its customers feel financially secure but also give them the cash flow they want and need?
January 25, 2013 | Research
