Grab Your Popcorn.
You’ve seen our behind-the-scenes video updates on Facebook last fall. Now, see Fusion Hill staff in action – and the unbelievable stories they captured – on your own screen. Grab some popcorn and find out what happens when one of the world’s largest airlines puts its employees health first.
Our client, a leading health and wellness company, engages members in their care and helps decrease costs across the whole health care system. They were all ears when we pitched creating a video series and microsite to help tell the stories of how people’s lives were being positively impacted because of their service. Fusion Hill partnered with Bionic Giant to create a movie trailer plus four video testimonials to build airline employee awareness about the concierge health service they receive as a part of their benefits. The at-times humorous and very heart touching videos are housed in a dynamic website that reminds viewers to call and speak to a nurse at anytime or to submit their own health story.
With the support of a print and email campaign across the nation, the site and the videos took off! Just 24 hours after going live more than 700 people had visited, over 350 watched a video, 123 took our health quiz and four people had submitted a story.
See why critics – and airline employees – are raving. Watch here!
January 31, 2014 | Research
