For the last few weeks, Fusion Hill has been flying coast to coast to talk to a variety of involved consumers and participants about renaming a hospice, end-of-life and skilled nursing care program. According to participants (healthcare professionals who refer to these programs, patients who are referred, and the families of the patients receiving the referrals), the name needs to reflect the experience they wish to receive with the program. Their ideal is a program, facility and/or services that are compassionate and all-encompassing to inspire lasting trust and confidence. Using the reactions and evaluations of the prospective names from our research, our client will decide on the best-suited name for the program – one that consumers believe expresses the idea that they are receiving the best care that they want and need for their loved ones.
January 20, 2012 | Research