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It’s Good Being Greek.

You’d have to be shipwrecked on the Island of Crete for a few years not to have heard the buzz about Greek yogurt. Fusion Hill recently completed CPG research that explored the quickly changing landscape of the yogurt aisle. It turns out that Greek yogurt is one of the fastest growing products in the refrigerated aisle, gaining rapid popularity for its high protein content and halo of natural ingredients. Most major food manufacturers have responded to the Greek sensation by creating versions of their own Greek yogurt, putting to test the new, trendy and hard-to-pronounce brands against the tried-and-true traditional yogurt brands. Only time will tell how long the Greek phase will last, but for now, it is good to be Greek.