With four major cardiology projects this month, the Fusion Hill team is immersed in all things heart-related. Most recently, we’ve been working to develop a consumer-driven marketing strategy and campaign for an implant that will change the way atrial fibrillation patients manage stroke risk.
Through rich in-home ethnographies with patients and in-depth interviews with physicians to physicians we uncovered a wealth of insights on the patient journey—their biggest fears, hopes and barriers to considering an implant like this. We then facilitated one of our proprietary co-creation sessions where we used a variety of activities to translate those consumer insights into compelling words and images. These words and images will form the basis for our creative campaign concepts—and ultimately ensure that the consumers’ true voice is genuinely at the heart of this new marketing campaign.
December 16, 2013 | Research