You’ve followed us on our journey with the commercial launch of an implantable medical device that manages atrial fibrillation – from the fieldwork with patients and physicians and now to the creative work. We applied our learnings from ethnographies, focus groups and co-creation sessions to create a campaign that communicates the benefits of this medical device to atrial fibrillation patients. Our creative team designed several concepts that leveraged consumers desire for bright colors, bold headlines, compelling facts and engaging imagery – all conveying an overarching theme of optimism, freedom and a better path forward. After testing these concepts with consumers, we compiled the insights to build a creative approach that will resonate with patients and drive interest in the implant. This was a dream project for Fusion Hill and what we were built to do – the perfect intersection of insight and imagination.
April 24, 2014 | Research