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Ever wonder if all those targeted emails and direct mail pieces drive consumer behavior? Answering that question is very simple with a PURL, or Personal URL, campaign. In a PURL campaign, each recipient is driven to a unique landing page created just for them. We’re excited about a recent campaign for a major health care client that’s gotten great response in open, click through and conversion rates. How would you like to visit a landing page created just for you by your health insurer?

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