We’ve been speaking with young adults who are about to embark on their next great adventure: going to (or back to) college. We talked and shopped with students and their parents to uncover how their dream dorm room or college apartment looks, functions, and feels. They showed us and talked about what they are looking for in the items on their shopping lists: bedding, dinnerware, lighting, rugs, and maybe even a futon. Students discussed the importance of their room as a site of self-expression: a place that is focused and compartmentalized but still provides relaxation and comfort.
July 30, 2012 | Research
Back by popular demand, we’ve brewed up two new Fusion Chill beers and a hard cider for our 2012 summer patio party. Led by researcher/brewmeister, Liz Scholz, everyone lent a hand in the beer-making process, whether it be designing the labels, brewing or bottling. The three varieties—an American IPA, an apple and pear hard cider, and a coffee porter—are handcrafted to tantalize taste buds on a hot summer afternoon. This year, the beers are paired with food from Chow Girls to accent and complement the flavors in the beverages. See you on the patio!
July 11, 2012 | Culture
We are happy to welcome two new staff members! Designer Ashley Kapaun has been a terrific intern and is now on board full time – team members and clients are thrilled! And Kathryn Sutton joins us as a Research Strategist. Kathryn’s expertise in food and her Masters in American Studies are strong assets we’ll be sure to leverage.
July 2, 2012 | Culture
Fusion Hill is now conducting ethnographies of places and communities. This new methodology allows for an understanding of the culture, decision-making, challenges and opportunities of an area. Insights will allow a healthcare client to understand why ER use might be high in a particular zip code, or a financial client what services to offer where. How would understanding a specific locale help your business?
June 27, 2012 | Research