Dialogue

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Full Immersion.

Call us impressionable, but as researchers, we take our work seriously and seek to truly understand our subject matter. When immersed in a new project, whether it’s about financial services, healthcare, or a CPG product, we often find ourselves adopting new habits we’ve picked up in field. Hiring a personal financial advisor, wearing elaborate eye make-up, eating extra amounts of Greek yogurt and buying treadmills are all behaviors our team has manifested as a result of our projects on money management, cosmetics, packaged food, and Diabetes. Our most recent hot project is profiling Millennials who bake. In addition to this sweet hobby, it turns out many Millennials also enjoy knitting as a pastime. Only a few weeks after observing this twentysomething crafting phenomenon, our own Millennials are making cakes AND now knitting hats and scarves over lunch. Who knows what our next research-related hobby or habit will be, let’s hope it’s a healthy one!

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Heartfelt Hospice.

For the last few weeks, Fusion Hill has been flying coast to coast to talk to a variety of involved consumers and participants about renaming a hospice, end-of-life and skilled nursing care program. According to participants (healthcare professionals who refer to these programs, patients who are referred, and the families of the patients receiving the referrals), the name needs to reflect the experience they wish to receive with the program. Their ideal is a program, facility and/or services that are compassionate and all-encompassing to inspire lasting trust and confidence. Using the reactions and evaluations of the prospective names from our research, our client will decide on the best-suited name for the program – one that consumers believe expresses the idea that they are receiving the best care that they want and need for their loved ones.


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Bake Me a Cake.

The Fusion Hill research team is satisfying a sweet tooth in a big way for the month of January. Conducting research for a major food client, we are rolling up our sleeves and tying on our aprons for some Millennial baking ethnographies. We are learning about the resurgence in baking amongst young Millennials by hanging out in their favorite local spots and watching them decorate and frost their baking creations.


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What Works for You?

Fusion Hill has been conducting one-on-one usability testing of online tools to help consumers determine a treatment path for their back pain and find the best provider in their area. As consumers navigate through the tools, they’ve told us what’s working for them and what’s not. Most importantly they’re telling us how they would redesign the tools to best suit their needs, both graphically and in terms of content. With this valuable information, our client will be armed to build a better way for consumers to find ways to manage their back pain, with a pain-free, online experience.


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Holiday Ink.

We’re up to our elbows in ink. Our holiday card has been in development on screen for weeks, but today it comes to life in print. Silk screened here at Fusion Hill on Curious SKIN, this year’s greeting is sure to be brilliant.


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