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Sunny Shots.

Subzero temperatures won’t slow us down at Fusion Hill, but we sure prefer to stay indoors! On one of Minnesota’s coldest days yet, we teamed up with neighbor, Studio Caswell, for a photo shoot right here in our own building.

We put the “new-year-new-you” adage into action for our client, Elite Hearing Network, by helping them kick off 2014 with a brand refresh. As the largest hearing care network in the US, Elite prides itself on having strong and caring partnerships with health professionals that help to make their member’s businesses more effective and efficient. Our creative team developed a bright, modern and “less-clinical” approach for the brand and the photography. Despite several closings due to cold weather that day, we kept warm by the strobe lights – and ended up with several sunny shots that are sure make this brand resonate.


| Creative

Grab Your Popcorn.


You’ve seen our behind-the-scenes video updates on Facebook last fall. Now, see Fusion Hill staff in action – and the unbelievable stories they captured – on your own screen. Grab some popcorn and find out what happens when one of the world’s largest airlines puts its employees health first.

Our client, a leading health and wellness company, engages members in their care and helps decrease costs across the whole health care system. They were all ears when we pitched creating a video series and microsite to help tell the stories of how people’s lives were being positively impacted because of their service. Fusion Hill partnered with Bionic Giant to create a movie trailer plus four video testimonials to build airline employee awareness about the concierge health service they receive as a part of their benefits. The at-times humorous and very heart touching videos are housed in a dynamic website that reminds viewers to call and speak to a nurse at anytime or to submit their own health story.

With the support of a print and email campaign across the nation, the site and the videos took off! Just 24 hours after going live more than 700 people had visited, over 350 watched a video, 123 took our health quiz and four people had submitted a story.

See why critics – and airline employees – are raving. Watch here!


| Research

Fusion Hill Turns Ten.


January marks ten years in business for Fusion Hill! Since 2004, we’ve grown from two principals inspired to integrate research and creative, to 24 amazing women and a thriving business portfolio. It’s a gift to love your work and to see it blossom. We are humbled and grateful for the wonderful opportunities our clients have given us and the genuine partnerships we have created together.

Many, many thanks to our clients, families, friends and supporters for all you’ve done to help us along the way. Here’s to ten terrific years of insight and imagination, and every year yet to come!


| Culture

Happy Holidays!


Fusion Hill celebrated 2013 with a holiday party at Mission American Kitchen in downtown Minneapolis. We enjoyed a great four-course dinner and toasted another fantastic year in business together.

All the best this holiday season to you and yours!


| Culture

Marketing with Heart II.


With four major cardiology projects this month, the Fusion Hill team is immersed in all things heart-related. Most recently, we’ve been working to develop a consumer-driven marketing strategy and campaign for an implant that will change the way atrial fibrillation patients manage stroke risk.

Through rich in-home ethnographies with patients and in-depth interviews with physicians to physicians we uncovered a wealth of insights on the patient journey—their biggest fears, hopes and barriers to considering an implant like this. We then facilitated one of our proprietary co-creation sessions where we used a variety of activities to translate those consumer insights into compelling words and images. These words and images will form the basis for our creative campaign concepts—and ultimately ensure that the consumers’ true voice is genuinely at the heart of this new marketing campaign.


| Research
 
 

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1414 Marshall Street NE
Minneapolis, MN 55413
612 638 5000
info@fusionhill.com

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