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We Heart Metrics.

Anyone can throw out a bunch of statistics about bounce rate, unsubscribes and page hits – but what do they actually mean? Metrics in marketing campaigns, also known as key performance indicators (KPIs), not only tell you a lot about your consumers – engagement level, preferences, channel utilization – but they can be a powerful tool to increase revenue as well.

This summer we launched a lead nurture campaign for a major health care company. Using a data analytics strategy, more than 500 pieces of unique content and personalized URLs, it has generated $4.9 million in closed/won business to-date and has influenced pipeline worth more than $106 million.

In another recent project, we developed a cross-media campaign using both print and email to educate consumers on ways to save money on preventive health screenings. With personalized mailers, emails and webpages, the open rate soared to 20.25%, an 18% increase from standard consumer health campaigns. Those clicks translated into higher enrollment and savvier consumers, which is good for everybody’s wallet.

Setting campaign goals and KPIs are important, but most critical is the tracking and analysis. Remember, the numbers mean nothing unless you use them to 1. convert leads into sales and 2. improve next time.

So how will you optimize your next campaign? Start and finish with metrics.

| Creative

Embracing Technology. Redefining Print.

There are a lot of printers and fulfillment houses in town. But SeaChange is ready to shake things up.

With a mission to transform the way we all think about print, SeaChange is a team of curious, driven experts who believe in relationships and outstanding service. That means quotes turned in a few hours. Print specialists and structural designers who thrive on finding creative ways to cut costs. And an usually welcoming approach to tight timelines.

Over the past month, we’ve had the opportunity to help SeaChange bring this vision to life with an identity, image system, marketing materials and website. And with clients like Caribou, Regis and Deluxe already onboard, we can see SeaChange’s story is one that resonates. Take a look for yourself at www.seachangemn.com.

| Creative

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1414 Marshall Street NE
Minneapolis, MN 55413
612 638 5000


If you share our passion for integrated problem solving and developing remarkable creative solutions, we’d love to hear from you. Visit our careers page to view openings.


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