One of the most powerful health services companies – known for their trailblazer approach to health care – came to us to help reintroduce their transformed data management product. The company spent 2012 investing in extensive upgrades and new features for the tool and wanted to spread the word. We knew we had to come up with something bold and compelling if we were going to get consultants to take a second look at the product and its new upgrades.
So we developed a direct mail campaign that featured a personalized dimensional package with macro and micro imagery and housed an impressive gift – a desktop magnifying glass from the Museum of Modern Art. The magnifying glass visual combined with clear messaging and a strong call for action proved to make a great first (second, sort of) impression. Deployed over a two-week period, the campaign had an 80% reach rate and 65% of those reached accepted a meeting and demo. If people didn’t know about the improved product before, they sure do now.
April 2, 2014 | Creative