The Daily Ritual.
We enjoyed a break from the cold winter with a week-long trip to Brazil to research body care products, usage and thoughts. As the country with the largest body care product use, we explored how women both in the south (Sao Paulo) and north (Recife) use body lotions and creams to moisturize dry skin, what kind do they prefer, and why. We spoke to consumers about their daily body care habits and behaviors, exploring the rich Brazilian body care market and doing a deep dive into what “moisturized skin” means versus “dry skin” and what it feels like to have both. Whether participants use one product or five products we discovered the ritual to remedy dry skin means and how often it is repeated on a daily basis and more importantly, what this means for her life and self. What is your daily body care ritual?
January 17, 2013 | Research
