What’s for Dinner?
You might have seen our recent tweets that we’ve been co-creating with consumers and concepting around weeknight dinner meals. For the past few months we have been researching what consumers like to make for dinner, what kind of issues they have, and most importantly, how these issues can be solved. While dinner is the most important meal of the day because it is shared with others in a sacred dinnertime check-in ritual, it has its fair share of preparation problems. That’s where we come in – here we come to save dinner! What are your dinnertime woes?
March 15, 2013 | Research