Our unique blend of disciplines helps leading brands meet – and exceed – their business objectives.
Uncover what your audience thinks. And why.
From MBAs to anthropologists, our research team doesn’t just talk about hypotheses. We get out into the field and test them. And, in some cases, we turn them on their sides.
It’s a deep approach that takes us out where the action happens: conducting ethnographies, observations, shop-alongs, interviews, focus groups and other rich interactions. And it’s an approach that delivers the insights you need to maintain and increase market share.
Research deliverables include:
Innovation framework and concepting
Customer experience assessment
Customer decision-making models
Data for positioning, marketing plans, etc.
Brands rarely succeed on instinct alone.
The most successful brands shape their approach based on thoughtful positioning and a rich understanding of consumer needs and preferences.
Our strategy team — a collaboration of strategists, researchers and creatives — uncovers the intel you need about your audience and your competition through workshops, consumer co-creation and other hands-on immersion. Then, we deliver our findings in a way that inspires and informs your entire team.
Strategy deliverables include:
Opportunity area mapping
New product concepts
Brand strategy & architecture
Positioning and key messages
Brand/product launch plan
Sales literature architecture
Relevant, engaging and outcome-focused.
Sure, our designers and writers love creating award-winning marketing materials. But they also understand that effective marketing is built on solid strategy and effective problem solving.
It’s a perspective that goes beyond gorgeous visuals and catchy prose — although that’s certainly key to any great creative work. And it’s what has fueled imaginative, captivating and, most important, effective solutions for more than a decade.
Creative deliverables include:
Brand & identity systems
Marketing communications for B2B & B2C
Lead generation campaigns
Fields of Focus
Consumer Packaged Goods
In the box. Outside the box. However they’re packaged, we help consumer goods fly off the shelves.
From losing weight to choosing a medical device, we dive deeply into consumers’ health journey.
Millennials are strapped with debt. Boomers are nervous about retirement. We get both — and everyone in between.
Women account for 85% of overall spending. Yet 91% say advertisers don’t understand them. We’re working hard to change that.
They’re collaborative, innovative and connected, and they account for more than ¼ of the U.S. population. We’re paying attention.
Boomers were raised to believe they could do anything. Now they’re changing how we think about aging. We’re on board.
For over a decade, we’ve done important work for important clients, many of them topping the Fortune 100 list.
Two partners, one vision:
To create a firm that focuses equally on research, strategy & creative.
Kasey Worrell Hatzung
Leading creative and strategy teams, cofounder and principal Kasey Worrell Hatzung integrates design with the research process to ensure rich outcomes from a creative perspective. It’s the perfect role for a leading designer who’s equally comfortable immersed in analytical thinking as PANTONE chips and typography. And it’s a combination that results in stellar, business-driven creative.
For nearly 20 years, Kasey has honed her expertise in delivering elegant solutions for complex marketing challenges. A graduate from Art Center College of Design in Pasadena, CA, Kasey has been recognized for her excellence by several national organizations.
Kerry Sarnoski, principal and cofounder of Fusion Hill, leads research and strategy teams and partners on creative work to infuse the consumer voice. She has special expertise in ethnographic research, complex business channels, and millennial and boomer audiences. Over the past decade, Kerry’s had her passport stamped everywhere from Seoul to São Paulo, and she has immersed herself and the research team in everything from beauty products and medical devices to consumer financial products.
Kerry has the unique ability to quickly assess and anticipate client needs and delve into a consumer’s mindset. Over the past two decades, she has facilitated thousands of interviews and discussion groups.
MEET THE TEAM
Anthropologists, designers, drivers and dreamers. Our diverse mix of individual perspectives is intentional. It gives us a unique yet balanced approach to any challenge – and it makes our outcomes richer.
Director, Research & Strategy
Senior Project Manager
Senior Research Strategist
Junior Research Strategist
Director, Creative & Strategy
Reception & Operations
Junior Research Strategist
We love a challenge. You love a brand-building solution. Let’s meet.