From MBAs to anthropologists, our research team doesn’t just talk about hypotheses. We get out into the field and test them. And, in some cases, we turn them on their sides.

It’s a deep approach that takes us out where the action happens: conducting ethnographies, observations, shop-alongs, interviews, focus groups and other rich interactions. And it’s an approach that delivers the insights you need to maintain and increase market share.

Research deliverables include:

• Innovation framework and concepting
• Competitive landscape
• Customer segmentation
• Profiles/personae development
• Customer experience assessment
• Customer decision-making models
• Data for positioning, marketing plans, etc.

The most successful brands prioritize their objectives, reflect on their position in the market and shape their approach accordingly.

Our strategy team builds a well-rounded understanding of your marketing challenge by analyzing competitors, conducting secondary research, interviewing subject matter experts and/or facilitating workshops. Then we build recommendations that will move your team forward.

Strategy deliverables include:

• Brand strategy
• Brand and product positioning
• Messaging platforms
• Communications plans
• Portfolio architecture
• Content strategy
• New product concepts

Sure, our designers and writers love creating award-winning marketing materials. But they also understand that effective marketing is built on solid strategy and effective problem solving.

It’s a perspective that goes beyond gorgeous visuals and catchy prose — although that’s certainly key to any great creative work. And it’s what has fueled imaginative, captivating and, most important, effective solutions for more than a decade.

Creative deliverables include:

• Creative concepts
• Naming
• Voice creation
• Brand & identity systems
• Marketing communications for B2B & B2C
• Lead generation campaigns
• Packaging
• Web/interactive/email