Expertise

Our unique blend of disciplines helps leading brands meet – and exceed – their business objectives.

 
Research
Strategy
Creative

Uncover what your audience thinks. And why.

From MBAs to anthropologists, our research team doesn’t just talk about hypotheses. We get out into the field and test them. And, in some cases, we turn them on their sides.

It’s a deep approach that takes us out where the action happens: conducting ethnographies, observations, shop-alongs, interviews, focus groups and other rich interactions. And it’s an approach that delivers the insights you need to maintain and increase market share.

Research deliverables include:

  • Innovation framework and concepting
  • Competitive landscape
  • Customer segmentation
  • Profiles/personae development
  • Customer experience assessment
  • Customer decision-making models
  • Data for positioning, marketing plans, etc.

Fields of Focus

  • Consumer Packaged Goods

    In the box. Outside the box. However they’re packaged, we help consumer goods fly off the shelves.

  • Health Care

    From losing weight to choosing a medical device, we dive deeply into consumers’ health journey.

  • Financial Services

    Millennials are strapped with debt. Boomers are nervous about retirement. We get both — and everyone in between.

  • Women

    Women account for 85% of overall spending. Yet 91% say advertisers don’t understand them. We’re working hard to change that.

  • Millennials

    They’re collaborative, innovative and connected, and they account for more than ¼ of the U.S. population. We’re paying attention.

  • Boomers

    Boomers were raised to believe they could do anything. Now they’re changing how we think about aging. We’re on board.

 
CASE STUDIES

For over a decade, we have done important work for important clients, many of them topping the Fortune 100 list.

 

Boston Scientific

Financial Services

Avon

 
About Us

Two partners, one vision:
To create a firm that focuses equally on research, strategy & creative.

 

Kasey Worrell Hatzung

Leading creative and strategy teams, cofounder and principal Kasey Worrell Hatzung integrates design with the research process to ensure rich outcomes from a creative perspective. It’s the perfect role for a leading designer who’s equally comfortable immersed in analytical thinking as PANTONE chips and typography. And it’s a combination that results in stellar, business-driven creative.

For nearly 20 years, Kasey has honed her expertise in delivering elegant solutions for complex marketing challenges. A graduate from Art Center College of Design in Pasadena, CA, Kasey has been recognized for her excellence by several national organizations.

Kerry Sarnoski

Kerry Sarnoski, principal and cofounder, leads research and strategy teams and partners on creative work to infuse the consumer voice. She has special expertise in ethnographic research, complex business channels, and millennial and boomer audiences. Over the past decade, Kerry’s had her passport stamped everywhere from Seoul to São Paulo, and she has immersed herself and the research team in everything from beauty products and medical devices to consumer financial products.

Kerry has the unique ability to quickly assess and anticipate client needs and delve into a consumer’s mindset. Over the past two decades, she has facilitated thousands of interviews and discussion groups.

ABOUT OUR TEAM

Anthropologists, designers, drivers and dreamers. Our diverse mix of individual perspectives is intentional. It gives us a unique yet balanced approach to any challenge – and it makes our outcomes richer.

 
Contact Us

We love a challenge. You love a brand-building solution. Let’s meet.