From MBAs to anthropologists, our research team doesn’t just talk about hypotheses. We get out into the field and test them. And, in some cases, we turn them on their sides.

It’s a deep approach that takes us out where the action happens: conducting ethnographies, observations, shop-alongs, interviews, focus groups and other rich interactions. And it’s an approach that delivers the insights you need to maintain and increase market share.

Research deliverables include:

• Innovation framework and concepting
• Competitive landscape
• Customer segmentation
• Profiles/personae development
• Customer experience assessment
• Customer decision-making models
• Data for positioning, marketing plans, etc.

The most successful brands shape their approach based on thoughtful positioning and a rich understanding of consumer needs and preferences.

Our strategy team — a collaboration of strategists, researchers and creatives — uncovers the intel you need about your audience and your competition through workshops, consumer co-creation and other hands-on immersion. Then, we deliver our findings in a way that inspires and informs your entire team.

Strategy deliverables include:

• Opportunity area mapping
• New product concepts
• Brand strategy & architecture
• Positioning and key messages
• Brand/product launch plan
• Marketing/communications plan
• Sales literature architecture

Sure, our designers and writers love creating award-winning marketing materials. But they also understand that effective marketing is built on solid strategy and effective problem solving.

It’s a perspective that goes beyond gorgeous visuals and catchy prose — although that’s certainly key to any great creative work. And it’s what has fueled imaginative, captivating and, most important, effective solutions for more than a decade.

Creative deliverables include:

• Creative concepts
• Naming
• Voice creation
• Brand & identity systems
• Marketing communications for B2B & B2C
• Lead generation campaigns
• Packaging
• Web/interactive/email