Fusion Hill Privacy Policy

06/11/24

Terms of Use & Privacy Policy

Fusion Hill is committed to protecting the privacy of all information we collect from our clients, research participants and visitors to our website. We comply with all pertinent Federal and State laws governing privacy, including but not limited to the enacted California Consumer Privacy Act (CCPA) and recently amended California Privacy Acts (CPRA). This policy applies to all client and personal data that we collect or use in the course of conducting our business, and covers all client information and research participant data housed at our facility or stored on our network.

By signing up for our newsletter on our website, participating in any of our research or otherwise providing your data to us, you confirm that you have read and understood the entirety of this privacy policy.

Information We Collect From or About You

Most of the information we collect about you (only a small subset of which may be “personal data” or “personally identifiable information” as defined under applicable law) is information you voluntarily disclose to us in connection with our research studies. Data collected as part of our studies may include respondent demographic data and respondent-supplied opinions on products or brands. As to some studies, we may also collect video or audio responses. Research participation is voluntary and participants always have the opportunity to decline involvement or to opt out of the research. Our legal basis for collecting and processing respondent-supplied personal data is consent; we do not collect personal data without the affirmative consent of the research participant. Consent can be withdrawn at any time.

If you are a client or work for a client, we likely have collected various contact and business information about you in the course of administering our relationship with you or your employer. In those cases, our legal basis for collecting and processing the information is our legitimate interest in performing our obligations under our contract with you or the company for which you work.

When visiting our website, you are provided the option to sign up for our newsletter and mailing list, and if you do, we collect the information you supply. If you wish to be removed from our email list, you may unsubscribe by clicking on the link in the footer of any of our marketing emails.

What We Do with Information We Collect

Regarding data collected as part of our research activities, we collect data in, and in connection with, our studies for research purposes only, and our use of that information is limited to that purpose. As to client data we collect, we do not use the information for any purpose other than to fulfill our obligations to clients. We keep client information secure at all times. Information supplied on our website in connection with newsletters and mailing lists will remain confidential and will be used solely by Fusion Hill for its own marketing activities.

We do not rent, sell or give personal data to any third party for the purpose of directly marketing any products or services. Under certain circumstances, we may be required to release personal data in response to a legal request from public authorities including to meet national security or law enforcement requirements. In all cases, Fusion Hill will take reasonable steps to ensure the personal data is accurate, complete, current and relevant and being used only for the intended purposes. We will not process personal data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by the individual.

Retention of Personal Data

We keep personal data for no longer than necessary for the purposes for which the personal data is collected or processed. The length of time we retain personal data depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

Information Security

We maintain physical, electronic and procedural security measures to help safeguard client and personal data, which are consistent with industry standards and practice and in compliance with applicable law. Third parties that provide us with support or services and that may also receive client or personal data are required by us to maintain security measures similar to ours with respect to such information. We will take reasonable precaution, consistent with industry standards and practice, to protect personal data from loss, misuse, unauthorized access, disclosure, alteration and destruction.

Website Cookies

Our site uses Google Analytics, a service that transmits website traffic data to Google servers in the United States. We use reports by Google Analytics to help us understand website traffic and website usage. To learn more about opting out, please click here: https://tools.google.com/dlpage/gaoptout.

Your Rights As to Your Personal Data

If you choose to exercise your “right to know” or “right to be forgotten,” please call Fusion Hill at 888-783-5018 or email us at privacy@fusionhill.com.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time by posting an amended version of the statement on our website. Please refer to this policy regularly.