Scent of a Man.
Our research team was lucky enough to return to sunny Brazil for a week of research on men’s fragrance products. We spoke with men in both the North and South about how and why they use fragrance, where they prefer to purchase products, and the way their fragrance makes them feel. All men expressed that these products hold a key position in their daily routine and are a vital part of their identity. These findings pair well with our global research on women’s fragrance in 2010, and allow us to gain further insight into the emotional power of fragrance and the category. Exploring different fragrances is an important part of growing up in Brazil, and finding one’s signature scent is part of discovering oneself. What does your fragrance say about you?
April 9, 2013 | Research
