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Twin Cities Startup Week

In September, Fusion Hill had the privilege not only of participating in Twin Cities Startup Week as a sponsor but also of featuring our VP of Research and Strategy, Amy Behrens, and our VP of Business Strategy, Nina Gazel, as speakers at the event. Because we ourselves are part of a small business, we are always looking for ways to give back to the community, which is why we jumped at the opportunity to share our expertise at this event, the second-largest startup week in the U.S.! Our team presented to a mixed virtual and in-person audience on the power of research, with a presentation titled “Stop Guessing, Start Asking: Using Research to Drive Growth.”

For many startups, conducting research feels out of reach and overwhelming, if they are familiar with it at all. For that reason, our presentation focused on a few actionable topics, including crafting objectives, conducting research on a budget, and finding insights among the data. The audience had so many great questions and engaging conversations that left us energized and grateful for the opportunity to share our knowledge. We can’t wait to see them go forth and use the power of research as they continue their startup journeys!

View our Stop Guessing, Start Asking: Using Research to Drive Growth presentation here.


| Research

THE IMPACT OF 2020 ON CONSUMERS

There isn’t much left to say about 2020 that hasn’t already been said. From the pandemic to politics, it felt as though the only constant was change. It was a year that disrupted the way in which we interact with each other and the world around us, leaving a strong impact on our individual and collective psyches.

Download the report here which explores a few of the trends and behavior shifts that are likely here to stay for 2021 and beyond.


| Research

6-MONTH COVID-19 CHECK-IN: RECOGNIZING AND RISING TO MEET NEW REALITIES.

As we pass six months of living in the pandemic, we want to take a deeper look at the human element and effects of COVID-19. How are people feeling? How have day-to-day logistics changed? How has the emotional and psychological weight of the pandemic played out? And, critically, what can we do about these newfound realities to support our family, friends and customers?

Our latest report helps answer these questions. And we’ve also designed a series of worksheets to help you and your team start a dialogue and identify tangible strategies to better support your customers as we move past the six-month mark.

Give it a read, talk to your working teams and share your learnings with us – let’s continue to carve out a path forward together in these changing and challenging times. Download the report here.


| Culture, Research

B2B MARKETING: WHEN COLD, HARD FACTS JUST WON’T CUT.

As marketers, we all know that B2B marketing has historically been drier in tone and more data-driven because that’s what we’ve believed our customers care about. But why do we believe that?

B2B customers will always need data and facts to back up their decisions and help them get stakeholder buy-in. However, based on consumer psychology and Fusion Hill’s own experience with buyers, we know that no matter the context and no matter the person, human decisions are highly impacted by emotion. An opportunity for more successful B2B marketing exists in balancing the facts with the power of emotional storytelling. This combination makes for a more compelling case by better communicating the value your product or service brings customers, and ultimately motivates a purchase.

How can your brand leverage the power of emotion in your next B2B campaign? Download our report here. ­­


| Research

Tracking the impact of COVID-19.

Over the past several weeks, COVID-19 has created extreme uncertainty consumers and businesses. In response, our team is compiling weekly trend updates that examine the current state and explore lasting changes the virus may bring.

So far, we’ve covered topics including how behaviors are shifting in categories such as health care and financial services and how brands can adapt their marketing efforts – and more trend updates are on the way. Interested? Download our reports here.


| Creative, Culture, Research
 
 

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