Dialogue

Join the Conversation

 

A Big Trip for a Big Mission.

Normally, travelers to India avoid the rainy, humid monsoon season that runs from July to September. But our principals, Kerry and Kasey, have packed their umbrellas and traveled to Kolkata, India, for a very special project.

In 2016, we connected with a company called Freeset – located in West Bengal, India – with a mission to provide employees with safe working environments and fair wages as they make organic and eco-friendly apparel and accessory items. We loved their work and ordered custom bags for our 2017 holiday gifts. Since then, we stayed in touch with the team at Freeset and have followed their journey to provide better solutions for those who are impoverished in India.

We are excited to share that we are partnering with Freeset again but in a different way. As a part of our year of giving, we are donating our research, strategy and creative services to help Freeset move into the future and deepen their impact. As part of the research phase, Kerry and Kasey are interviewing employees in Kolkata. Upon their return, our team will develop recommendations for brand positioning and creative development.

We’re thrilled to be working with Freeset to support their mission and will be sharing more details at our 15th anniversary party, so stay tuned! 

 


| Creative, Culture, Quote to Self Project, Research

It’s a Small World.

Recently, our principal Kasey Hatzung visited the Portland, Oregon area. There she met a local resident, Levi, and started chatting about what they do, where they live and their life stories. It turns out that Levi is originally from Kolkata, India – the exact city where Kasey and our other principal, Kerry Sarnoski, are visiting this month. She told Levi about our Quote to Self project, and in response Levi gave a simple and impactful one-liner:

“Keep moving forward.”

What advice would you give to your 15-year-old self? If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.

 


| Creative, Culture, Quote to Self Project, Research

How Technology and Robots Shaped Our Japan Trend Trip.

This spring, we embarked on an international trend trip to Japan, where we set out to find innovative trends applicable to our clients across industries. Visiting Tokyo and Osaka, as well as a number of other areas, we were able to revisit our anthropological roots, touring museums and showrooms, exploring neighborhoods, and observing as well as participating in everyday life.

Key Trends:

AI and digital assistance are on the rise throughout the world, and Japan – long hailed as a leader in tech innovation – is no exception. A key differentiator in Japan, however, is that many new AI features have faces or human elements – making the environment feel much more friendly and approachable.

  • Rather than speaking to a Siri or an Alexa – which have human names and voices, though no figures – we would interact with a friendly robot at the train station, who would help us find our destination or greet us as we walked into a shop.
  • Actual humans were often standing in the wings to help with the navigation of tech.

We saw various examples of what appeared to be cutting-edge technology integrated with older traditions and systems.

  • For example, tapping digital cards to board trains or buses – but being able to load the card only with cash, not a credit or debit card

Beyond the digital realm, we saw an abundance of innovation in technological advances.

  • Pushing a button to call waitstaff to our table at a restaurant and taxi doors that automatically opened and closed are just a few nondigital innovations we saw in action

As the world continues to push toward tech, trends we saw in Japan encourage us to think about how to make the digital and AI realms more approachable and how to make life as efficient and smooth as possible using both digital and using innovative new technology methods.

After visiting Japan, our team produced a video to commemorate their trip! Click to view. 


| Research

Live Your Dreams: Wherever You Find Yourself.

When we launched our Quote to Self project, we weren’t just interested in what our friends and colleagues here in Minneapolis thought. We wanted insights from around the world, and we’ve been fortunate to receive answers from six continents. (If you know anyone living in Antarctica, we’d sure love to hear from them!)

Our team recently took our question to three major central European cities: Budapest, Prague and Vienna. Throughout the week in Europe, we encountered travelers and locals who were intrigued by our question – and sometimes a bit stumped.

On the streets of Budapest, Hungary, we crossed paths with a woman named Carola. When prompted with the question “What advice would you give your 15-year-old self?” she answered with no hesitation:

“Live your dreams, because when you look back when you’re older, you [may have] missed opportunities.”

Carola turned 15 in the Holland region of the Netherlands, just as the “love and rock-and-roll” decade was coming to an end. The ’60s were known for changing political and cultural mindsets, even in Europe. It was common to find Europeans riding around on Vespa scooters or cruising in their British Mini Coopers. In 1962, the premiere of “Dr. No” launched the longest continually running film series in history, the James Bond movies. London transformed to become the fashion capital of the world. And British pop music took over, leading to the true glory of the 1960s: The Beatles.

Wondering what other advice we’ve received? Follow our Quote to Self Instagram and Facebook pages. Have a nugget of wisdom you’d like to share? Visit our Quote to Self website to participate. We want to hear from you!

 


| Creative, Culture, Quote to Self Project, Research

Forever Young.

As we enter the halfway point of our Quote to Self project, our inboxes have overflowed with inspirational advice from across the nation and the world. Of course, in true Fusion Hill style, we’ve also had some fun remembering songs – like Alphaville’s “Forever Young” – that embrace being a teen (with a touch of rebellion, perhaps).

While we’re certainly finding some themes emerge as we sort through all the submissions, we’re also finding joy in the variety of ideas and respondents. We’ve received submissions from all ages including one from Laosue, who is currently attending college and was 15 just four years ago.

Laosue turned 15 in Owasso, Oklahoma, during a time when Drake’s “Hotline Bling” was on the radio, “Fifty Shades of Grey” and “Mad Max: Fury Road” were on the big screen, and Taylor Swift was embarking on her 1989 World Tour. 2015 was also the year Lin-Manuel Miranda premiered his groundbreaking musical based on the life of Alexander Hamilton.

His advice to his 15-year-old self is personable, authentic and also inspiring:

“Trust in the process and stay true to who you are. Things will always get better, so speak your truth.”

Wondering what other advice we’ve received? Follow our Quote to Self Instagram and Facebook pages. Have a nugget of wisdom you’d like to share? Visit our Quote to Self website to participate. We want to hear from you!

 


| Creative, Culture, Quote to Self Project, Research
 
 

Get In Touch

1414 Marshall Street NE
Minneapolis, MN 55413
612 638 5000
info@fusionhill.com

Careers

If you share our passion for integrated problem solving and developing remarkable creative solutions, we’d love to hear from you. Visit our careers page to view openings.

Certifications

STAY CONNECTED

Sign up for our newsletter or follow us on social media:

RECENTLY ON TWITTER