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A Year to Celebrate.

As we reflect on 2019, our thoughts encompass joy, achievements, and also what we’ve learned. Yet if we had to describe the past year in one word, it’s definitely celebratory.

Here’s just a quick recap of what happened at Fusion Hill in 2019:

  • We celebrated 15 years of business by giving back to five global organizations.
  • We donated our research, strategy and creative services to help a nonprofit called Freeset deepen their global impact by shifting their brand positioning and developing fresh new creative.
  • We launched a project called Quote to Self that took us across the globe to India, Austria, Hungary and the Czech Republic.
  • Our director of research and strategy, Nina Gazel, won AdFed’s 32 Under 32 award.
  • Our team went to 15 conferences around the U.S. and on one trend trip to Japan.

Heading into the busy holiday season, we hope you’ll find a moment to reflect on the joys 2019 has brought you too. And we hope Thanksgiving brings you time to relax and enjoy the people who are most important in your life.

See you soon, 2020.


| Culture

Public Sector.

Whether we’re closely following an election or simply grabbing a cup of coffee in a crowded café, there’s a good chance we’ll hear someone mention taxes – and what our taxes pay for at the local, state or federal level.

While opinions abound (and we’re certainly not here to give one), one thing we’ve been thinking about lately is the people compensated by those tax dollars. No, not just the politicians making the news. The everyday people: firefighters, snowplow operators, public defenders, librarians, mail carriers and beyond.

What’s life like for people who work in the public sector? Is their experience different than it is for those of us in the private sector? Learn more in our latest insight.


| Creative, Culture, Research

Enjoy Your Journey.

Over the course of our Quote to Self project, we’ve had candid conversations with family, friends and even strangers we meet on the street about what advice they would give their 15-year-old selves. We’ve encountered people who knew instantly and others who were caught off guard and took some time to reflect. It seems that we are all reminded of how life is short, and it seems that as you get older, the years go by even quicker. We turn to Jeff’s quote, which articulates the value of enjoying life’s journey.

“Sometimes a 15-year-old has to grow up fast, so you gotta be ready for anything. Buckle up – you only get one chance to enjoy this journey called life.”

The unique objective of this project is that we have allowed everyone to take a moment to reflect on their lives and see the growth they’ve experienced that has made them who they are today. Check out our Quote to Self website to see the inspiring advice we have collected over the course of the year.

If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.

 


| Creative, Culture, Quote to Self Project, Research

First Day of School.

Do you remember the night before the first day of school? The nerves start to settle in, excitement about meeting your new teachers rises and you can barely wait to debut your new school clothes.

At 15 years old, you are most likely entering the 10th grade. You know where the best lunch spots are, school dances are familiar, and you’ve found the best shortcuts to your classes. But throughout the year, the feeling of more responsibility comes upon you.

The questions of “Where do you want to go to college?” “What do you want to study?” and “When are you taking the ACT?” start to consume your free time. We remember those tough conversations and the unfamiliarity of what lies ahead.

We turned to our good friend Annie, whose advice to her younger self speaks volumes about the possibilities that lie ahead for all 15-year-olds.

“Push yourself to dream BEYOND the boundaries of the impossible!”

Our project has gifted us with advice that is valuable not only for every 15-year-old but for all ages. If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.


| Creative, Culture, Quote to Self Project, Research

A Big Trip for a Big Mission.

Normally, travelers to India avoid the rainy, humid monsoon season that runs from July to September. But our principals, Kerry and Kasey, have packed their umbrellas and traveled to Kolkata, India, for a very special project.

In 2016, we connected with a company called Freeset – located in West Bengal, India – with a mission to provide employees with safe working environments and fair wages as they make organic and eco-friendly apparel and accessory items. We loved their work and ordered custom bags for our 2017 holiday gifts. Since then, we stayed in touch with the team at Freeset and have followed their journey to provide better solutions for those who are impoverished in India.

We are excited to share that we are partnering with Freeset again but in a different way. As a part of our year of giving, we are donating our research, strategy and creative services to help Freeset move into the future and deepen their impact. As part of the research phase, Kerry and Kasey are interviewing employees in Kolkata. Upon their return, our team will develop recommendations for brand positioning and creative development.

We’re thrilled to be working with Freeset to support their mission and will be sharing more details at our 15th anniversary party, so stay tuned! 

 


| Creative, Culture, Quote to Self Project, Research
 
 

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