In honor of our 15th year of Insight & Imagination, we recently kicked off a special project called “Quote to Self.” If you haven’t seen it yet, check out the submissions on Instagram answering this one question: “What advice would you give to your 15-year-old self?” It’s been exciting to hear the sage advice (and see some great throwback hairstyles) rolling in from our research participants, clients, employees and friends from all corners of the country. And while it develops week by week on Instagram, the project will go global in May and culminate in a consumer insight report with an exhibit at our September anniversary party.
Here’s a spotlight on one of our early contributors – Jose:
Born in July 1965, Jose from Hazel Park, Michigan, turned 15 in 1980, when Rubik’s cube and Pac-Man were released and became popular icons. In that same year, Mount St. Helen’s erupted and the USA men’s Olympic hockey team won gold – after defeating the Russian team in the “Miracle on Ice” – while Blondie topped the charts with “Call Me.” When we asked Jose what advice he’d give to his younger self, he stated:
“Don’t be afraid to fail. Don’t be afraid of what anyone else thinks. They don’t care or can’t know what you are capable of achieving. Be weird, be bold, be ready to step out and feel new air on your face.”
What memories do you have of being 15? And what advice would you give to yourself at that age? We’d love to hear from you!
Visit our Quote to Self website to download an editable form and submit your responses to firstname.lastname@example.org. And to see the project in action and watch for your own quote, visit and follow our Quote to Self Instagram and Facebook pages.
March 21, 2019 | Creative, Culture, Quote to Self Project, Research
Imagine yourself at age 15. Where were you living? What fashion mistakes were you embracing? What goals did you want to achieve in your lifetime? These questions have been on our minds as we reflect on our own 15 years of insight and imagination at Fusion Hill. And in honor of our anniversary, we’re launching our Quote-to-Self project. The goal is to hear how people answer this one question:
What advice would you give to your 15-year-old self?
What would you say to younger you? We hope you’ll participate by filling out this form. Bonus points if you ask your friends, family and coworkers to complete it too!
As we travel the country – and the world – in 2019, we’ll ask the same question of our research participants we meet in the field. It’s all part of our drive to discover what similarities connect people and what traits make them unique.
We’ll share responses and insights throughout the year on our Quote to Self Instagram account. Be sure to follow us to see the project grow!
February 19, 2019 | Creative, Culture, Quote to Self Project, Research
Sharing our good fortune is a core belief at Fusion Hill, and over the past 15 years we’ve done pro bono work to help children, families and aspiring creatives. We also invite employees to volunteer for causes they believe in on company time – for a total of 2,000+ hours last year alone.
As our company has grown, we’ve been fortunate to participate in a companywide initiative that brings employees together to volunteer on Martin Luther King Jr. Day. For the third year in a row, we spent Monday at Open Arms of Minnesota, where we cooked and delivered nutritious meals to individuals with life-threatening illnesses, their caregivers and their dependents. With our staff of 40+, we assembled our team into two groups, which enabled us to package 288 meals and deliver 492 meals.
As always, we’re grateful for the opportunity to give back to our community. And for the great people and welcoming atmosphere at Open Arms.
January 22, 2019 | Culture
While New Year’s is typically a time of anticipation for what’s ahead, 2019 is also a year of reflection for Fusion Hill. That’s because we’re celebrating our 15th anniversary.
January 7, 2004, marks the official day Kerry and Kasey launched what has grown to a team of 40+ employees. But we’ll be celebrating all year long with a year of giving, an anniversary party this fall and more.
We kicked off our year of giving with a holiday gift that included hat donations to charities that serve the homeless in the Twin Cities and other locations where Fusion Hill employees live. At the same time, we gave financial support to help launch 15 women-owned small businesses through Heifer International.
In honor of Martin Luther King Jr. Day, we’ll once again volunteer our time at Open Arms of Minnesota, helping bring nutritious meals to people dealing with life-threatening illnesses.
We look forward to a year of giving – in our community and beyond. And we’re excited to celebrate our 15th anniversary with everyone who’s helped make Fusion Hill what it is today.
January 18, 2019 | Culture
Over the past 15 years, we’ve partnered with health care leaders who are working to solve some of the industry’s toughest challenges. So when the first-ever MANOVA Global Summit on the Future of Health was hosted in Minneapolis, we couldn’t pass up the opportunity to attend.
Determined to answer some of the biggest questions in health care, thought leaders in business, technology, consumer marketing, academia and government explored how we can shift from a reactive approach to a preventive one. How we can ensure everyone has access to quality care at an affordable price. And how data and new technologies can be used to enable better health and drive patient engagement. Here are a few key takeaways:
Physicians Are Struggling1
Shifts in the health care system have put significant pressure on physicians, who find themselves tasked with more administrative duties, more data entry requirements and far less time for patient care. They’re also struggling with information overload, both from the medical knowledge available and from all the data they can access. This scenario has led to unfilled positions and startling burnout. In fact, physicians are two to four times more likely to die of suicide than the general public.
Loneliness Is a Serious Risk2
People who feel lonely are more likely to die from cardiovascular disease, cancer, respiratory illness and gastrointestinal causes.3 In fact, insufficient social connection is a bigger risk factor for premature death than obesity – and the equivalent of smoking up to 15 cigarettes a day.4 It’s important to note, however, that being around people doesn’t necessarily solve this issue: People can have a large social circle but still feel lonely. These findings have led some people within the medical community to consider loneliness a disease, not just a set of circumstances.
Studies have shown that patients have better outcomes if they feel connection and empathy from physicians. And, to be healthy, people need to have tolerance for others. Yet there’s a tolerance issue on both sides of the physician/patient relationship, and the fact that physicians don’t represent the diversity of the U.S. contributes to it. The good news is that medical schools are beginning to train on empathy, helping providers build it as a skill.
New Ideas Continue to Emerge
No health care summit would be complete without a discussion of emerging trends and technologies, and we definitely heard some new lingo.
- Precision medicine6 – Also called personalized medicine or individualized medicine, this customized approach tailors decisions and treatments to individuals in every way possible.
- Pharmacogenomics7 (PGx) – A combination of pharmacology (the science of drugs) and genomics (the study of genes and their functions), PGx studies how individuals’ genes impact their response to drugs.
- Software as a medical device6 (SaMD) – SaMD performs medical tasks without being part of hardware. For example, anesthesiologists could look at a dashboard that uses advanced algorithms to monitor and make recommendations based on multiple patient-specific data points, much like autopilot on a plane.
- Prescription software8 – Also called digital therapeutics, prescriptive software uses online health technologies to drive behavioral and lifestyle changes. Physicians can use these tools – often in the form of apps – to treat medical or psychological conditions.
- Phygital9 – A recently coined term, phygital refers to the mindset of Gen Z, which feels comfortable in and does not draw a distinction between the physical and digital worlds.
How can these emerging technologies and trends help drive better health engagement? And how can we tackle the greater issues of physician burnout, loneliness and lack of empathy? Our research team is always interested in helping find the answers. Reach out anytime if you’d like to continue the conversation.
- Josh McHugh, Attention Span Media; Michael Pitt, MD, U of MN, Pediatrics.
- Andy Slavitt, Former Administrator, CMS and Founder, United States of Care.
- Julianne Holt-Lunstad.
- Jennifer Latson, March 2018 Psychology Today.
- Robert Brook, MD, RAND Corporation; Michael Pitt, MD, U of MN, Pediatrics.
- David Perry, Indigo Health & Better Therapeutics; James Mault, MD, Cquentia.
- James Mault, MD, Cquentia; Aneesh Chopra, Former CTO, United States & CareJourney.
- David Perry, Indigo Health & Better Therapeutics; NightWare.
- David Stillman, Gen Z @ Work; Penny Wheeler MD (CEO, Allina Health); Lesley Solomon (SVP & Chief Innovation Officer, Dana-Farber Cancer Institute); Susan Turney MD (CEO, Marshfield Clinic Health System); Arianna Huffington, Thrive Global.
December 17, 2018 | Culture