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Enjoy Your Journey.

Over the course of our Quote to Self project, we’ve had candid conversations with family, friends and even strangers we meet on the street about what advice they would give their 15-year-old selves. We’ve encountered people who knew instantly and others who were caught off guard and took some time to reflect. It seems that we are all reminded of how life is short, and it seems that as you get older, the years go by even quicker. We turn to Jeff’s quote, which articulates the value of enjoying life’s journey.

“Sometimes a 15-year-old has to grow up fast, so you gotta be ready for anything. Buckle up – you only get one chance to enjoy this journey called life.”

The unique objective of this project is that we have allowed everyone to take a moment to reflect on their lives and see the growth they’ve experienced that has made them who they are today. Check out our Quote to Self website to see the inspiring advice we have collected over the course of the year.

If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.

 


| Creative, Culture, Quote to Self Project, Research

First Day of School.

Do you remember the night before the first day of school? The nerves start to settle in, excitement about meeting your new teachers rises and you can barely wait to debut your new school clothes.

At 15 years old, you are most likely entering the 10th grade. You know where the best lunch spots are, school dances are familiar, and you’ve found the best shortcuts to your classes. But throughout the year, the feeling of more responsibility comes upon you.

The questions of “Where do you want to go to college?” “What do you want to study?” and “When are you taking the ACT?” start to consume your free time. We remember those tough conversations and the unfamiliarity of what lies ahead.

We turned to our good friend Annie, whose advice to her younger self speaks volumes about the possibilities that lie ahead for all 15-year-olds.

“Push yourself to dream BEYOND the boundaries of the impossible!”

Our project has gifted us with advice that is valuable not only for every 15-year-old but for all ages. If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.


| Creative, Culture, Quote to Self Project, Research

A Big Trip for a Big Mission.

Normally, travelers to India avoid the rainy, humid monsoon season that runs from July to September. But our principals, Kerry and Kasey, have packed their umbrellas and traveled to Kolkata, India, for a very special project.

In 2016, we connected with a company called Freeset – located in West Bengal, India – with a mission to provide employees with safe working environments and fair wages as they make organic and eco-friendly apparel and accessory items. We loved their work and ordered custom bags for our 2017 holiday gifts. Since then, we stayed in touch with the team at Freeset and have followed their journey to provide better solutions for those who are impoverished in India.

We are excited to share that we are partnering with Freeset again but in a different way. As a part of our year of giving, we are donating our research, strategy and creative services to help Freeset move into the future and deepen their impact. As part of the research phase, Kerry and Kasey are interviewing employees in Kolkata. Upon their return, our team will develop recommendations for brand positioning and creative development.

We’re thrilled to be working with Freeset to support their mission and will be sharing more details at our 15th anniversary party, so stay tuned! 

 


| Creative, Culture, Quote to Self Project, Research

It’s a Small World.

Recently, our principal Kasey Hatzung visited the Portland, Oregon area. There she met a local resident, Levi, and started chatting about what they do, where they live and their life stories. It turns out that Levi is originally from Kolkata, India – the exact city where Kasey and our other principal, Kerry Sarnoski, are visiting this month. She told Levi about our Quote to Self project, and in response Levi gave a simple and impactful one-liner:

“Keep moving forward.”

What advice would you give to your 15-year-old self? If you have a nugget of wisdom to share with us, visit our Quote to Self website to participate. We want to hear from you!

Follow our Quote to Self Instagram and Facebook pages to see other advice we’ve collected thus far.

 


| Creative, Culture, Quote to Self Project, Research

Live Your Dreams: Wherever You Find Yourself.

When we launched our Quote to Self project, we weren’t just interested in what our friends and colleagues here in Minneapolis thought. We wanted insights from around the world, and we’ve been fortunate to receive answers from six continents. (If you know anyone living in Antarctica, we’d sure love to hear from them!)

Our team recently took our question to three major central European cities: Budapest, Prague and Vienna. Throughout the week in Europe, we encountered travelers and locals who were intrigued by our question – and sometimes a bit stumped.

On the streets of Budapest, Hungary, we crossed paths with a woman named Carola. When prompted with the question “What advice would you give your 15-year-old self?” she answered with no hesitation:

“Live your dreams, because when you look back when you’re older, you [may have] missed opportunities.”

Carola turned 15 in the Holland region of the Netherlands, just as the “love and rock-and-roll” decade was coming to an end. The ’60s were known for changing political and cultural mindsets, even in Europe. It was common to find Europeans riding around on Vespa scooters or cruising in their British Mini Coopers. In 1962, the premiere of “Dr. No” launched the longest continually running film series in history, the James Bond movies. London transformed to become the fashion capital of the world. And British pop music took over, leading to the true glory of the 1960s: The Beatles.

Wondering what other advice we’ve received? Follow our Quote to Self Instagram and Facebook pages. Have a nugget of wisdom you’d like to share? Visit our Quote to Self website to participate. We want to hear from you!

 


| Creative, Culture, Quote to Self Project, Research
 
 

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