The Rise of the New Foodie.
Gluten free. Sugar free. Lactose free. Paleo. No trans fats. No preservatives. Ten years ago, most people probably hadn’t even heard of some of these terms — but the last few years have brought on a whole new definition of the foodie. In a landscape of more choices than ever before, many of today’s food trends reflect consumers’ desire to strike a balance between four primary, sometimes conflicting considerations: health, sustainability, culture and convenience.
Consumers these days don’t just want a meal — they want a quick bite to eat, that’s healthy and locally sourced. They want it to be at a fun restaurant and they might even want to take a picture of it to post on Instagram. The way to your average 2015 consumers’ heart – and stomach – is by incorporating these emerging health trends and catering to the new affinity for wanting it all.
To read the full trend report on food, please email edongoske@fusionhill.com.
April 15, 2015 | Culture, Research
