Gluten free. Sugar free. Lactose free. Paleo. No trans fats. No preservatives. Ten years ago, most people probably hadn’t even heard of some of these terms — but the last few years have brought on a whole new definition of the foodie. In a landscape of more choices than ever before, many of today’s food trends reflect consumers’ desire to strike a balance between four primary, sometimes conflicting considerations: health, sustainability, culture and convenience.
Consumers these days don’t just want a meal — they want a quick bite to eat, that’s healthy and locally sourced. They want it to be at a fun restaurant and they might even want to take a picture of it to post on Instagram. The way to your average 2015 consumers’ heart – and stomach – is by incorporating these emerging health trends and catering to the new affinity for wanting it all.
To read the full trend report on food, please email firstname.lastname@example.org.
April 15, 2015 | Culture, Research