Turkish Delight.
Continuing our international market segmentation study in the health and beauty category, our sixth country in the line up was … (drum roll please) …Turkey! In between interviews, we feasted our eyes on the ancient architecture and indulged our senses with aromatic spices. And of course had several samplings of authentic Turkish Delight. Turns out its not just a clever name…
February 1, 2011 | Research