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Celebrating Women’s History Month.

Over the years, we’ve worked with and on behalf of a lot of women. From researching women’s personal financial and investment strategies to observing moms’ caregiving and shopping routines, we’ve been immersed in women’s lives and consider ourselves experts on the subject. Having two women as our company’s principals has probably helped us gain a little insight too.

One look at Fusion Hill’s team and you’ll note a striking difference from other agencies. Our group is made up of more than 30 vibrant women. What started out as two businesswomen with an idea turned into a full-service creative agency with people from diverse backgrounds. And because we are a women-owned and –managed agency, the month of March is near and dear to our hearts.

March is a month to reflect on, learn about and celebrate the important contributions so many women have made to our society. From the trailblazers of the past to the influential leaders of today, these women have broken down barriers and opened new doors so that we all have a chance to succeed. While women have come a long way, adversity still exists, and that’s why this month we want to move beyond reflection into action and share how we champion the women around us.

Expand our network. Women need to support women. And that’s why over the years we’ve aligned with organizations like The Woman’s Club, United Way Women’s Leadership Council and most recently Mpls MadWomen. Here we find strong, talented women with big ideas and generous hearts. And whether our conversations are personal or professional, connections like these encourage all of us to chase our dreams, achieve our goals and, most important, urge change and equality in our own creative industry.

Continue to educate. The best way to empower women is to educate women. And we start right here in our own shop. Each year, our team travels all over the country to attend workshops, panels and conferences that highlight new techniques and the latest industry trends. This year, we’ll be attending the 99U Conference in New York to learn how to shift the focus from idea generation to idea execution. In the fall, the research team is attending the Epic Conference, a showcase on how to create transformative innovation, growth and strategic success for companies, industries and communities. And the INBOUND conference in Boston at the end of the year is sure to inspire us with ideas from the country’s biggest names in marketing. These conferences enhance the way we think and empower us to find new ways to be better, do better and achieve more.

Spread the word. In order to truly eliminate the gender gap, people have to keep talking about its prevalence. We take to social media to spread the word, sharing photos, articles and quotes. We also join groups whose hope is to plant a seed of inspiration for people in all communities and whose mission is to overcome inequality in all societies. The more involved we become, the more changes we will see.

The activists of the past need to be remembered, the leaders of the present need to be supported, and we need to work together to quash gender inequality once and for all. Let’s celebrate Women’s History Month in March, but let’s all get involved in the long-term mission as well.

To women and girls everywhere — you can do it, be it, own it and celebrate it. Believe it.


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