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Generation Unknown.

When Millennials reached the adult age, marketers were curious, confused and even frustrated because they couldn’t pinpoint their characteristics and behavioral trends. A few decades later, those same people consider themselves experts on the subject, and with the most recent cohort reaching college age, they want to anticipate the next consumer – Generation Z.

Every June, Hormel Foods, along with FoodService Directors, hosts the “In Front of the Future” Summit for university executive chefs. This year we were invited to speak on Generation Z in order to help universities prepare for this new generation of students and keep them engaged and interested in dining on campus.

With the oldest members of this group barely 18, marketers have only scratched the surface of their behaviors and attitudes. We may not know everything about the food preferences of Generation Z, but when in doubt, go green, make options customizable and use as many hashtags as possible.

| Culture, Research

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