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With over 20 years of experience in creative positions, Kat Gordon founded The 3% Conference after she recognized that women were often overlooked in the agency business. Whether it be for an important meeting or a promotion, women were not receiving the same support and opportunity that men were given. The 3% Conference is part of a worldwide message to increase the number of women in creative leadership positions and diversity in marketing. The idea is that by giving women, and men, the support and tools to succeed, we can start to change the ratio.

Because Fusion Hill is a women-owned agency, the 3% Movement serves as a resource and inspiration to us. We were excited to attend Minneapolis’ first 3% MiniCon, which drew people from around the region eager to listen to leading voices and engage with leaders from some of the largest agencies and corporations in the world, such as BBDO, FCB, 3M and General Mills. The Minneapolis MiniCon is only one of the many events put on by The 3% Conference — with one of the largest coming up next month in New York City.

Once we succeed in changing the ratio, we’ll have more diverse voices and ideas — ones that more truly reflect the consumers we are targeting with our creative. And beyond the equity argument, it just makes good business sense. Because Diversity = Creativity = Profitability.

Learn more about The 3% Conference here.