It’s His Game, Not Her Game.
If you’ve headed out for a round of golf lately, you may have noticed the gender gap on the greens. Men are far more likely to pick up – and stick with – the sport. Golf app 18Birdies asked Fusion Hill to explore the journey of female golfers through ethnographic research, with the goal of figuring out how to attract and retain them.
Through one-on-one in-home interviews, group interviews at Top Golf, and time spent with golfers on the course, we identified the primary motivators and barriers for women. This research serves as the groundwork for a recently announced partnership between 18Birdies and the LPGA whose aim is to promote women’s golf. Fusion Hill also designed an infographic that details the results and recommendations from the research.
The partnership and research have been featured in Forbes, in GolfWRX, and via various social media platforms across the golf world.
Want to explore a gender gap in your industry? Give us a call to start the conversation.
June 5, 2018 | Research
