We’ve come a long way from the days of Mad Men, but it’s no secret that the makeup of the advertising industry is still disproportionately male – particularly within positions of creative leadership.
Enter: The 3% Conference.
When the 3% Conference first launched in 2012, only 3% of creative directors in the United States were women. Since then, the conference has helped raise the number of female creative directors to 11% while giving agencies a clear road map of ways to champion female creative talent and leadership.
They made it a mission to teach men and women in agencies and on the client side how to address the issue in new ways and to offer something that has been sorely lacking for female creatives: a sense of community.
And this is where Fusion Hill enters.
We just returned from the 2016 3% Conference held at the Manhattan Center in the heart of New York City. The two-day event was filled with inspiring keynotes, professional development, themed tracks, networking and actionable takeaways.
This year’s theme was “What are you going to do about it?” and we are overflowing with inspiration.
So here’s what we are going to do.
Once a day through the end of the year, we will be tweeting micro-actions (small things you can do now!) to help drive the 3% number upward. Make sure you are following us here to find out how we all can change the ratio together.
December 5, 2016 | Creative, Culture